Seven signals the business is ready to launch
Offer01
Ops02
Measure03
- Activity, licences and official data match what will be advertised.
- A clear offer for a defined audience with price or pricing method.
- A mobile-ready website or store with one primary action.
- An owner responds, delivers and records the outcome of each enquiry.
- Core content explains offer, trust, questions and policies.
- Analytics and conversion events are tested before buying traffic.
- Operational capacity can absorb demand without harming experience.
The 30 / 60 / 90-day roadmap
- 30Foundation
- 60Validate
- 90Scale
- 01
Days 1–30: foundation
Set identity, site, core pages, analytics, Google profile, response templates and the first content library.
- 02
Days 31–60: validation
Test two messages, two channels and one offer; review enquiry quality, questions and drop-off.
- 03
Days 61–90: scale
Increase the proven channel, improve conversion, automate follow-up and build retention/referral.
Choose channels from the buying process
- Visual store: product search, use videos and disciplined retargeting.
- Local service: Google, Maps, trust content and booking/calling.
- B2B: expert content, LinkedIn, personal outreach and demos.
- App/SaaS: use cases, docs, product trial and onboarding sequence.
A content engine, not only a posting calendar
- Awareness: describe the problem in the customer’s language.
- Education: a method, decision or comparison helping before purchase.
- Trust: process, team, source and documented case.
- Offer: what it includes and whom it suits.
- Retention: better use, support, update and review request.
The measurement funnel that prevents blind spending
- 01
Reach
Did we reach an audience able to buy?
- 02
Qualified visit
Did they consume intent-signalling content?
- 03
Action
A qualified enquiry, cart or trial—not only a click.
- 04
Sale
Revenue, margin and service cost—not order value alone.
- 05
Retention
Repeat, renewal or consented referral.
Google and answer engines from day one
Publish a clear entity page, precise offer pages, real questions, sources, dates and internal links. Monitor what is indexed and converts; do not create hundreds of near-duplicate keyword pages.
- 01Clear entity
- 02Evidence
- 03Index & link
- 04Trusted answer