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From activity code to a fulfilable order

Starting a licensed online store in Qatar: activity to first order

A store is not only a product interface; it is an agreement between the legal activity, catalogue, stock, payment, delivery, policies and customer support.

Government sources verified: 28 October 2026View sources
SKU-479120Documented product
01Discover02Decide03Pay04Deliver
Stock✓Policy✓Tracking✓
1 correct activitybefore the catalogue
7 layersin the full operation
3 lanescustomer, store, operations
01

Start with the store’s legal and commercial model

Visual explainerStore-model matrix
01Owned stock
02Marketplace
03B2B
04Brokerage
  • Existing retailer: review the product activity and the note about adding 479120.
  • Online-only store: review rows directing an online-only start to use 479120.
  • Multi-vendor marketplace: 479121 covers digital retail intermediation and is not automatically an operator-owned inventory model.
  • B2B portal: wholesale pricing, permissions and invoicing differ from a consumer store.
02

Prepare operations before screen design

Visual explainerOperations before interface
5Catalogue
4Inventory
3Payment
2Delivery
1Returns
  • A catalogue with SKUs, specifications, original images and stock status.
  • A complete cost model including tax/fees, delivery and minimum order where applicable.
  • An exchange/return policy the operation can actually fulfil—not copied boilerplate.
  • A clear owner for late orders, refunds and complaints.
03

The order journey in three lanes

Visual explainerOrder flow across three paths
  1. 01Discover
  2. 02Decide
  3. 03Pay
  4. 04Fulfil
  5. 05Retain
  1. 01

    Discover

    The customer finds a relevant product; the store provides indexable information; operations confirm availability.

  2. 02

    Decide

    Images, specs, price, delivery and policy reduce questions before cart.

  3. 03

    Pay

    An approved payment gateway, clear errors and duplicate-charge protection.

  4. 04

    Fulfil

    Stock reservation, packing, delivery and tracking or status updates.

  5. 05

    After-sale

    Support, exchange, review and consent-based repeat purchase.

04

Anatomy of a product page people and machines understand

Visual explainerAnatomy of a persuasive product page
qdash.qa/product
IMG

H1Specific title

QARPrice & stock

POLClear policy

  • A title naming type, model and key attribute without stuffing.
  • Multiple images, an in-use view and scale/dimensions where relevant.
  • Structured specifications, availability, delivery time and category-relevant policy.
  • Product and Offer schema only when it matches visible, current data.
05

From discovery to sale and return

SEO serves product and category intent; social content demonstrates use, difference and outcome. Analytics connect the ad to product, cart and purchase—not clicks alone.

Visual explainerVisibility-to-repeat funnel
01Reach
02Visit
03Cart
04Purchase
05Repeat
  • Google & AI: stable specs, FAQs, policies, current availability and category-to-product internal links.
  • Social: demonstration, unboxing, comparison, care and real objection handling.
  • Conversion: mobile speed, early delivery cost, short checkout and consent-based cart recovery.
06

Activities related to stores, wholesale and logistics

This section shows activities assigned to the store guide only. The full list and note families are in the licence guide.

In this path163official activities
Digital Flag163marked Yes
Additional review0marked No
163 activities
CodeOfficial activityCategoryTierFlagMinistry note
461022Online wholesaleOnline Wholesale & B2B1Yes
465991Wholesale of production-line robotsOnline Wholesale & B2B1Yes
474161Retail sale of mobile phone accessoriesDigital Retail — Electronics1Yes
475110Retail sale of textiles and fabrics (for clothing)Digital Retail — Home & Textiles1Yes
475120Retail sale of textiles and fabrics (not for clothing), including curtainsDigital Retail — Home & Textiles1Yes
475130Retail sale of basic materials for rug, tapestry or embroidery makingDigital Retail — Home & Textiles1Yes
475140Retail sale of haberdashery: needles, sewing thread etc.Digital Retail — Home & Textiles1Yes
475150Retail sale of tentsDigital Retail — Home & Textiles1Yes
475160Retail sale of blankets, sheets, linens and mattressesDigital Retail — Home & Textiles1Yes
475310Retail sale of carpets and rugsDigital Retail — Home & Textiles1Yes
475230Retail sale of paints, varnishes and lacquersDigital Retail — Home & Textiles1Yes
475260Retail sale of décor products, industrial roofs, insulation and building materialsDigital Retail — Home & Textiles1Yes
475320Retail sale of curtains and net curtainsDigital Retail — Home & Textiles1Yes
475330Retail sale of wallpaper and floor coveringsDigital Retail — Home & Textiles1Yes
475910Retail sale of household furnitureDigital Retail — Home & Textiles1Yes
475920Retail of household appliances (except category 4742)Digital Retail — Home & Textiles1Yes
475930Retail sale of household utensils, cutlery, crockery, glassware, china and potteryDigital Retail — Home & Textiles1Yes
475940Retail sale of articles for lightingDigital Retail — Home & Textiles1Yes
475950Retail sale of musical instruments and scoresDigital Retail — Home & Textiles1Yes
475981Retail sale of office furnitureDigital Retail — Home & Textiles1Yes
476312Retail sale of camping goodsDigital Retail — Cultural & Leisure1Yes
476120Retail sale of office supplies and stationeryDigital Retail — Cultural & Leisure1Yes
476130Retail sale of prepaid cards of all kindsDigital Retail — Cultural & Leisure1Yes
476212Retail sale of blank tapes and discsDigital Retail — Cultural & Leisure1Yes
476311Retail sale of sports goods, fishing gear and bicyclesDigital Retail — Cultural & Leisure1Yes
476390Retail sale of other sporting equipment in specialized storesDigital Retail — Cultural & Leisure1Yes
476400Retail sale of games and toys in specialized storesDigital Retail — Cultural & Leisure1Yes
477331Retail sale of watches and clocksDigital Retail — Fashion & Personal Care1Yes
477396Retail sale of ferrous, non-ferrous metal and wooden boxes and caravansDigital Retail — Fashion & Personal Care1Yes
477111Retail sale of men clothingDigital Retail — Fashion & Personal Care1Yes
477112Retail sale of women clothingDigital Retail — Fashion & Personal Care1Yes
477113Retail sale of children clothingDigital Retail — Fashion & Personal Care1Yes
477116Retail sale of sports clothesDigital Retail — Fashion & Personal Care1Yes
477120Retail sale of mashalih, abayas and furDigital Retail — Fashion & Personal Care1Yes
477130Retail sale of luxuries and clothing accessoriesDigital Retail — Fashion & Personal Care1Yes
477140Retail sale of footwearDigital Retail — Fashion & Personal Care1Yes
477151Retail sale of leather travel accessories and substitutesDigital Retail — Fashion & Personal Care1Yes
477152Retail sale of bags and luggageDigital Retail — Fashion & Personal Care1Yes
477160Retail sale of Omani masar, ghutrahs and kummaDigital Retail — Fashion & Personal Care1Yes
477190Other retail sale of clothing, footwear and leather articles n.e.c.Digital Retail — Fashion & Personal Care1Yes
477220Retail sale of orthopaedic devicesDigital Retail — Fashion & Personal Care1Yes
477230Retail sale of perfumery, cosmetics, soap and incenseDigital Retail — Fashion & Personal Care1Yes
477311Retail sale of cameras and accessoriesDigital Retail — Fashion & Personal Care1Yes
477317Retail sale of sewing machinesDigital Retail — Fashion & Personal Care1Yes
477320Retail sale of smoking equipment and accessoriesDigital Retail — Fashion & Personal Care1Yes
477321Retail sale of optical goodsDigital Retail — Fashion & Personal Care1Yes
477333Retail sale of cleaning equipmentDigital Retail — Fashion & Personal Care1Yes
477340Retail sale of pets, pet food, ornamental fish and accessoriesDigital Retail — Fashion & Personal Care1Yes
477352Retail sale of flowersDigital Retail — Fashion & Personal Care1Yes
477361Retail sale of souvenirs and craftworkDigital Retail — Fashion & Personal Care1Yes
477362Retail sale of commercial art gallery productsDigital Retail — Fashion & Personal Care1Yes
477363Retail sale of stamps and coinsDigital Retail — Fashion & Personal Care1Yes
477364Retail sale of stampsDigital Retail — Fashion & Personal Care1Yes
477365Retail sale of artificial jewelryDigital Retail — Fashion & Personal Care1Yes
477366Retail sale of pottery and handmade craftworkDigital Retail — Fashion & Personal Care1Yes
477367Retail sale of amenities, khinjars and silverwareDigital Retail — Fashion & Personal Care1Yes
477368Retail sale of horse suppliesDigital Retail — Fashion & Personal Care1Yes
477369Other retail sale of souvenirs, craftwork, art galleries, stamps, coins and riding articlesDigital Retail — Fashion & Personal Care1Yes
477374Retail sale of packing equipmentDigital Retail — Fashion & Personal Care1Yes
477392Retail sale of cleaning materialsDigital Retail — Fashion & Personal Care1Yes
477394Retail sale of plastic tools and materials, including bagsDigital Retail — Fashion & Personal Care1Yes
477420Retail sale of used furnitureDigital Retail — Fashion & Personal Care1Yes
477430Retail sale of antiquesDigital Retail — Fashion & Personal Care1Yes
477450Auction houses (retail)Digital Retail — Fashion & Personal Care1Yes
479110Retail sale via mail order housesNon-Store & Other Retail1Yes
479120Retail sale via InternetNon-Store & Other Retail1Yes
479190Other retail via mail order or InternetNon-Store & Other Retail1Yes
462010Wholesale of grains and seedsWholesale — Agricultural, Food & Beverages2Yes
462031Wholesale of flowersWholesale — Agricultural, Food & Beverages2Yes
462032Wholesale of outdoor plantsWholesale — Agricultural, Food & Beverages2Yes
462033Wholesale of indoor plantsWholesale — Agricultural, Food & Beverages2Yes
462061Wholesale of hides and skinsWholesale — Agricultural, Food & Beverages2Yes
462062Wholesale of leatherWholesale — Agricultural, Food & Beverages2Yes
463013Wholesale of datesWholesale — Agricultural, Food & Beverages2Yes
463051Wholesale of sugar and sugar confectioneryWholesale — Agricultural, Food & Beverages2Yes
463052Wholesale of chocolate and cocoaWholesale — Agricultural, Food & Beverages2Yes
463053Wholesale of coffee and tea productsWholesale — Agricultural, Food & Beverages2Yes
463054Wholesale of spicesWholesale — Agricultural, Food & Beverages2Yes
463055Wholesale of honeyWholesale — Agricultural, Food & Beverages2Yes
463072Wholesale of soft drinks and juicesWholesale — Agricultural, Food & Beverages2Yes
463080Wholesale of animal feedsWholesale — Agricultural, Food & Beverages2Yes
464121Wholesale of men fabricsWholesale — Household Goods & Textiles2Yes
464122Wholesale of women fabricsWholesale — Household Goods & Textiles2Yes
464130Wholesale of blankets, household linen and sheetsWholesale — Household Goods & Textiles2Yes
464140Wholesale of haberdasheryWholesale — Household Goods & Textiles2Yes
464151Wholesale of men clothingWholesale — Household Goods & Textiles2Yes
464152Wholesale of women clothingWholesale — Household Goods & Textiles2Yes
464153Wholesale of children clothingWholesale — Household Goods & Textiles2Yes
464154Wholesale of men mashalih and furWholesale — Household Goods & Textiles2Yes
464155Wholesale of sports clothesWholesale — Household Goods & Textiles2Yes
464157Wholesale of women abayasWholesale — Household Goods & Textiles2Yes
464158Wholesale of besht men clothesWholesale — Household Goods & Textiles2Yes
464160Wholesale of clothing accessoriesWholesale — Household Goods & Textiles2Yes
464171Wholesale of footwearWholesale — Household Goods & Textiles2Yes
464172Wholesale of sports footwearWholesale — Household Goods & Textiles2Yes
464180Wholesale of tentsWholesale — Household Goods & Textiles2Yes
464190Wholesale of other fabrics and clothing n.e.c.Wholesale — Household Goods & Textiles2Yes
464910Wholesale of furniture and water tanksWholesale — Household Goods & Textiles2Yes
464920Wholesale of electronic and electrical household appliancesWholesale — Household Goods & Textiles2Yes
464930Wholesale of chandeliers and lightingWholesale — Household Goods & Textiles2Yes
464940Wholesale of cutlery, china and glasswareWholesale — Household Goods & Textiles2Yes
464952Wholesale of perfumeries, cosmetics and soapsWholesale — Household Goods & Textiles2Yes
464959Wholesale of other pharmaceutical and medical goods, equipment, perfumes, cosmetics and soapsWholesale — Household Goods & Textiles2Yes
464962Wholesale of stationeryWholesale — Household Goods & Textiles2Yes
464963Wholesale of prepaid cardsWholesale — Household Goods & Textiles2Yes
464971Wholesale of photographic and optical goodsWholesale — Household Goods & Textiles2Yes
464981Wholesale of watches and clocksWholesale — Household Goods & Textiles2Yes
464983Wholesale of giftsWholesale — Household Goods & Textiles2Yes
464990Wholesale of smoking equipment and accessoriesWholesale — Household Goods & Textiles2Yes
464991Wholesale of wooden, wicker and corkwareWholesale — Household Goods & Textiles2Yes
464992Wholesale of bicycles, parts and accessoriesWholesale — Household Goods & Textiles2Yes
464993Wholesale of leather goods and travel accessoriesWholesale — Household Goods & Textiles2Yes
464994Wholesale of musical instrumentsWholesale — Household Goods & Textiles2Yes
464995Wholesale of toysWholesale — Household Goods & Textiles2Yes
464997Wholesale of sports goodsWholesale — Household Goods & Textiles2Yes
464998Wholesale of carpets and rugsWholesale — Household Goods & Textiles2Yes
465101Wholesale of computers and peripherals, including printers and inksWholesale — IT, Electronics & Machinery2Yes
465102Wholesale of software, including importWholesale — IT, Electronics & Machinery2Yes
465202Wholesale of blank audio/video tapes, diskettes and magnetic or optical disksWholesale — IT, Electronics & Machinery2Yes
465205Wholesale of audio/video appliances, CD and DVDWholesale — IT, Electronics & Machinery2Yes
465208Wholesale of mobile phone accessoriesWholesale — IT, Electronics & Machinery2Yes
465920Wholesale of office furnitureWholesale — IT, Electronics & Machinery2Yes
465964Wholesale of cleaning equipmentWholesale — IT, Electronics & Machinery2Yes
465994Wholesale of packing equipmentWholesale — IT, Electronics & Machinery2Yes
465995Wholesale of industrial machinery spare parts and equipmentWholesale — IT, Electronics & Machinery2Yes
466351Wholesale of paint and varnishWholesale — Construction & Industrial2Yes
466360Wholesale of wallpaper and floor coveringWholesale — Construction & Industrial2Yes
466381Wholesale of metal accessories, locks and hingesWholesale — Construction & Industrial2Yes
466382Wholesale of hand toolsWholesale — Construction & Industrial2Yes
466930Wholesale of soap and detergentsWholesale — Construction & Industrial2Yes
466950Wholesale of paper in bulkWholesale — Construction & Industrial2Yes
472112Retail sale of datesRetail — Specialty Food & Beverage2Yes
472122Retail sale of honeyRetail — Specialty Food & Beverage2Yes
472170Retail sale of nuts, coffee, spices and apothecaryRetail — Specialty Food & Beverage2Yes
472191Retail sale of sugar confectionery, including Omani and Bahraini dessertsRetail — Specialty Food & Beverage2Yes
472192Retail sale of special and healthy foodRetail — Specialty Food & Beverage2Yes
472200Retail sale of beverages in specialized storesRetail — Specialty Food & Beverage2Yes
474110Retail sale of computers and accessories, including printers and inkRetail — IT, Electronics & Appliances2Yes
474120Retail sale of non-customized softwareRetail — IT, Electronics & Appliances2Yes
474130Retail sale of computers, peripherals, software and telecom equipment in specialized storesRetail — IT, Electronics & Appliances2Yes
474150Retail sale of software, communication equipment and spare partsRetail — IT, Electronics & Appliances2Yes
474210Retail sale of radio and television equipmentRetail — IT, Electronics & Appliances2Yes
474220Retail sale of stereo equipmentRetail — IT, Electronics & Appliances2Yes
474230Retail sale of CD/DVD players and recordersRetail — IT, Electronics & Appliances2Yes
476313Retail sale of boats, bicycles and related goodsRetail — Cultural, Sports & Leisure2Yes
477312Retail sale of solar energy devices and equipmentRetail — Health & Specialist Equipment2Yes
477322Retail sale of catering tools and equipment, including hotel and hospital equipmentRetail — Health & Specialist Equipment2Yes
477324Retail sale of agricultural materials and equipmentRetail — Health & Specialist Equipment2Yes
477325Retail sale of electrical and communication cablesRetail — Health & Specialist Equipment2Yes
477327Retail sale of agricultural laboratory equipmentRetail — Health & Specialist Equipment2Yes
477328Retail sale of laboratory and educational toolsRetail — Health & Specialist Equipment2Yes
477329Retail sale of environmental pollution control equipmentRetail — Health & Specialist Equipment2Yes
477351Retail sale of plants, seeds and fertilizersRetail — Health & Specialist Equipment2Yes
477391Retail sale and installation of beauty center equipment and toolsRetail — Health & Specialist Equipment2Yes
490000Non-specialized wholesale tradeGeneral Wholesale2Yes
521011Storage facilities for all goods except foodStorage & Logistics2Yes
521021Refrigerated food storesStorage & Logistics2Yes
521022Animal feed storageStorage & Logistics2Yes
521023Public storage of a variety of goodsStorage & Logistics2Yes
521025Furniture and wood warehousesStorage & Logistics2Yes
521027Storage in foreign trade zonesStorage & Logistics2Yes
521029Other storage tank activitiesStorage & Logistics2Yes
479121Digital platform for retail trade intermediationDigital Marketplace Platforms3Yes

Open the official activity PDF · English names are retained from the official column; Arabic text describes the Ministry category.

FAQ

Practical questions before the next step

01Should every store use 479120?

Not automatically. Some activities use the product code plus an online channel; some direct an online-only start to 479120. Check the activity note.

02What is the difference between a store and a marketplace?

A store usually sells the operator’s inventory; a 479121 marketplace intermediates between seller and buyer, changing contracts, payments and responsibilities.

03Can the store launch before delivery is ready?

Do not accept orders without clear fulfilment, tracking and returns. A closed preview can be tested without real transactions.

04What is the most important page after the product?

It varies, but delivery, returns and contact information often determine trust and cart abandonment.

Government sources and verification date

Last verified: 28 October 2026. Recheck fees and requirements when applying because government portals may update their information.

This guide is general information to help you prepare; it is not legal advice or a substitute for the official authorities. Q-DASH is not a government body and does not issue licences or commercial registrations; the final decision rests with the competent authority.

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